Google Analytics is a valuable tool for monitoring and tracking the efficiency of your online campaigns and to get the best results in your marketing efforts. Whether you are a small or big enterprise, Google Analytics can be handy in providing statistics on the number of visitors to your site including information related to page views.
You can see how much traffic you are getting, where it’s coming from, how long visitors are staying on your site, how many pages they view, how many visitors convert into buyers, and which keywords are driving in the most traffic. This information tells you in no uncertain terms what you need to change in order to get better results and affect your bottom line. This information can quite simply make or break your business.
Check out this introductory video on Google Analytics: